Storytelling has always been an important part of success on TikTok. But as the platform gets more popular and more content is created, resulting in more competition to get onto the For You page, your storytelling becomes that much more important. In fact, storytelling takes on a whole new meaning when it comes to TikTok.
In TikTok, storytelling includes everything from the copy you use in your caption, to the background for your videos, to the movements and words expressed in the video. Storytelling is an experience for the viewers. On most social media platforms, storytelling is important because it builds trust with your audience and sets up your authority. This still holds true on TikTok, with the exception that storytelling on TikTok makes the video more memorable.
The platform also continues to grow in terms of features and capabilities. TikTok videos allow up to 10 minutes and will soon be set to compete with long-form video platforms such as YouTube and Instagram.
Additionally, TikTok also has several influential creators and storytellers who gained popularity primarily through the platform. These creators and storytellers have managed to attract millions of followers, helping to further drive the platform’s popularity. Like most other apps and social networks, users can follow other users, like and comment on other users’ videos. Teens can send emojis to their favourite singer on TikTok.
Key Features of TikTok
Now another pressing question you may have is–what can you do with TikTok? What features does the platform boast that make it such a popular choice among social media users? Let’s take a look at some of the key features and capabilities of TikTok.
Creating Entertaining and Informative Content With entertainment being the number one reason people use TikTok, your brand can stand out if it pushes out highly entertaining content that resonates with their audience. They can also share informative content to help educate their audience in a way that aligns with the platform’s content format.
Video Recording and Uploading The most basic and obvious feature is the ability to record videos right on the app. You can also upload existing videos from your camera roll. Having the flexibility to either record or upload your video gives users more creative freedom.
Video Editing TikTok comes with robust editing tools that allow users to get as creative as they want with their videos. This includes the basics such as cropping and flipping videos as well as rotating the videos or changing their playback speed.
Filters and Effects One of the best parts about the platform is the abundance of filters and effects that you can play with. Beyond beauty filters that allow for airbrushed perfection, it also offers fun stickers and animations that can make your video pop. This includes AR filters that let you change your facial features or add different elements to your video. You can even find a green screen effect that lets you add any background you want to your videos.
TikTok Sounds Another popular aspect of the app is the vast collection of sounds. It offers plenty of popular and classic songs that you can add as background music to your videos. You can also add sound effects that give more substance to your content.
Voiceover One cool feature about TikTok is that it lets you record voiceovers for your videos. That way, you can add a narration to your pre-recorded video and get your message across more effectively.
Live Video Streaming TikTok also allows users to stream live videos where creators and their followers can interact in real-time. Users can even send Gifts to creators while they stream live videos.
Duet This feature lets users create a Duet video with another user’s content. The two videos will play at the same time, which means users can actually sing together or perform dances and other stunts together.
Stitch With this feature, users can Stitch their video with another user’s video. Unlike with Duet, a Stitched video will play after the original video that they Stitched it with. This is a great way for users to add commentary, follow instructions, react to another creator’s video, or answer questions.
Video Reply Another useful feature is the ability to create a video responding to a specific comment. With this feature, the comment will be highlighted as an overlay in your video. This is a great way to answer questions, clear up any doubts, follow your audience’s requests, or share your opinions.
Launch Hashtag Challenges
TikTok users love a challenge. That’s why so many dance challenges became viral on the platform. Tap into this interest by launching a branded hashtag challenge that will help you generate tons of user-generated content and gain visibility on the platform.
Partner with Influential Creators and Storytellers
A common way for brands to market on TikTok is to partner with influential creators and storytellers on the platform. You could get them to promote your hashtag challenge, review your products, Duet or Stitch with you, or feature your brand in their content.